About
Isabelle Hooper
Isabelle is a Lead Experience Strategist and Designer with 10+ years experience across UX, service design, CX, research and digital creativity. Known for her big-picture creative thinking, strategic focus, and infectious energy, Isabelle’s superpower lies in rallying teams around meaningful insights to deliver solutions that truly resonate.
Whether she’s running co-design sessions, mentoring teams, or leading projects, Isabelle brings a unique mix of empathy, creativity, and strategic thinking to the table. She’s comfortable with the entire design process—from deep-dive research to sketching out concepts, validating ideas, and guiding them through to launch.
Her career highlights range from leading award-winning work at Colenso BBDO and driving service design for a national health insurer’s transformation programme, to creating an interactive audio play about the preciousness of water and helping people thrive with money at the Nordic challenger bank, Lunar.
When she’s not thinking up ways to solve societal problems, you’ll probably find her enjoying homemade pizza, sipping natural wine, or devouring a good book. With roots in Australia, work experience in New Zealand, and a home base in Denmark, Isabelle is always bringing a fresh perspective wherever she goes.